Tech Briefcase helps IT pros collect, organize and share IT white papers.

Search thousands of IT white papers from across the web. Store and organize what you find by tag or project.

Access your briefcase content from your desktop, tablet or phone. Share content with colleagues and friends.

Aprimo, Inc.

Aprimo Steals the Show; Improves Future Spend Decisions

Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.